Janelle Tavis leads US and Canadian business at Bugaboo, offering insights into consumer-centric branding strategies, while Kate Lamberton, a Harvard Business Review author, discusses connecting brand equity to financial metrics. They tackle the vital difference between brand building and performance marketing, emphasizing emotional storytelling and analytics. The duo also explores innovative branding concepts, the importance of tailoring marketing strategies for social media, and bridging brand measurement with financial performance for smarter business decisions.
