How I Built This with Guy Raz Advice Line with Ariel Kaye of Parachute Home
9 snips
Aug 29, 2024 
Ariel Kaye, founder of Parachute Home, leads a discussion on business growth with co-founder Dane Brown of King Brown Pomade and Deanna Blasi-Diandino of Mindset Tapestry. They tackle the intricacies of transitioning from self-funding to seeking investment in men's grooming and offer insights on marketing emotional health tools for children. The group shares strategies for overcoming challenges in a male-dominated industry, emphasizing innovation, brand identity, and the power of positive affirmations.
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Balancing Risk and Focus
- Be comfortable taking risks and trying new things to grow your business.
- Balance risk-taking with focusing on your core products and customer experience.
King Brown Pomade's Dilemma
- Dane Brown, founder of King Brown Pomade, seeks investment advice after 10 years of self-funding.
- He's considering investment to expand his men's grooming brand beyond B2B.
Strategic Hiring and Marketing
- Hire skilled individuals in marketing and distribution to expand your reach and customer base.
- Leverage social media and educational content to promote products like the hair thickening line.