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Advice Line with Ariel Kaye of Parachute Home

How I Built This with Guy Raz

CHAPTER

Navigating Growth in Grooming

This chapter features a co-founder of a men's grooming brand reflecting on their decade-long journey in a cash-poor, stock-rich business model. The discussion covers challenges in transitioning from B2B to B2C sales, the importance of strategic partnerships, and emerging trends in hair care products. The co-founder also explores innovative solutions to broaden their audience while addressing men's grooming needs in a competitive landscape.

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