Cracking Outbound The Caveman Strategy for Modern Sales
8 snips
Apr 15, 2025 
In this discussion, Alex Olley, Co-founder and CRO of Reachdesk, shares insights on creating a sales-driven SaaS company from the ground up. He delves into the 'caveman strategy' for modern sales, highlighting bold outbound tactics that yielded success. Alex emphasizes the importance of personalized outreach and why frontline teams should influence go-to-market strategies. He also reveals how a key RevOps hire accelerated growth and challenges conventional attribution methods, advocating for a results-focused, flexible approach instead.
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Caveman Strategy
- Adopt a "caveman strategy" for early sales, focusing on outbound efforts to secure revenue.
- Don't wait for inbound leads; actively pursue opportunities and create your own pipeline.
Direct Mail Experiments
- Early outbound efforts at Reachdesk involved creative direct mail campaigns, some successful, some not.
- Sending a brick mug with a message about hitting walls didn't resonate, while personalized gifts did.
Invest in RevOps Early
- Invest in operational aspects, especially RevOps, sooner rather than later.
- This can dramatically improve efficiency and free up your sales team to focus on selling.
