Cracking Outbound

In a captivating discussion with Mark Niemiec, CRO at Salesloft and a veteran from Cisco, listeners discover the art of building a successful sales scaffolding. Mark emphasizes the fusion of big-company infrastructure with small-company agility to foster high-performance teams. He shares insights on streamlining sales strategies, enhancing customer engagement, and using storytelling for impactful presentations. Tune in for tips on how to create a singular focus for massive sales impact and the essential balance between creativity and analytics in a dynamic environment.

In this discussion, Alex Olley, Co-founder and CRO of Reachdesk, shares insights on creating a sales-driven SaaS company from the ground up. He delves into the 'caveman strategy' for modern sales, highlighting bold outbound tactics that yielded success. Alex emphasizes the importance of personalized outreach and why frontline teams should influence go-to-market strategies. He also reveals how a key RevOps hire accelerated growth and challenges conventional attribution methods, advocating for a results-focused, flexible approach instead.

How do the best companies build outbound machines that actually work?If you think outbound is dead, you’re either lying or you’re bad at it.I’m Todd Busler, former VP of Sales turned co-founder of Champify, and I’ve spent my career building repeatable systems that drive real pipeline.On this show, I’m talking to sales leaders who have cracked the outbound code and created an outbound culture within their companies.If you’re tired of guessing and ready to build an outbound motion that actually delivers, hit subscribe. Let’s crack this thing wide open.