The State of Outbound in 2025: Nurture is King

Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data.

In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in outbound sales, particularly the move from traditional email tactics to more personalized approaches. He discusses how cold calling is making a comeback, but with smarter, data-driven strategies behind it. 

Todd also shares insights on the role of centralizing outbound efforts and why volume-driven plays just aren’t cutting it anymore.

It’s a thought-provoking discussion on what’s working in 2025 and beyond, and how companies can adapt their outbound strategy for better results.

In this episode, you’ll learn:

• How the outbound sales landscape is changing
• Why leveraging first-party data is key to success
• The growing importance of smarter cold calling strategies

Things to listen for: 

(00:00) Introduction

(02:06) The shift from email to cold calls

(04:17) Centralized AI-first outbound model explained

(05:59) Why automation is losing effectiveness

(07:03) Leveraging first-party data for outreach

(09:02) Re-engaging closed lost opportunities

(11:10) Using closed data for re-engagement

(13:52) Why first-party data gives an edge

(16:53) The future of personalized outbound outreach