Alex Olley
Co-founder and CRO of Reachdesk, a company that helps businesses create personalized experiences through gifting and swag. He focuses on building a sales-focused mentality from the ground up.
Best podcasts with Alex Olley
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Apr 15, 2025 • 38min
The Caveman Strategy for Modern Sales
In this discussion, Alex Olley, Co-founder and CRO of Reachdesk, shares insights on creating a sales-driven SaaS company from the ground up. He delves into the 'caveman strategy' for modern sales, highlighting bold outbound tactics that yielded success. Alex emphasizes the importance of personalized outreach and why frontline teams should influence go-to-market strategies. He also reveals how a key RevOps hire accelerated growth and challenges conventional attribution methods, advocating for a results-focused, flexible approach instead.
Jul 23, 2025 • 37min
Episode #106 Stop Blaming Your SDRs – Why Your GTM Strategy Sucks (And How to Fix It) with Alex Olley
In this discussion, Alex Olley, Co-Founder and CRO of Reachdesk, shares his expertise on the pitfalls of outbound strategies and the dynamics of go-to-market teams. He reveals the crucial leadership mistakes that hinder performance and explores how thoughtful gifting can enhance client engagement. Olley emphasizes balancing AI automation with human touch for genuine connections and unveils a proactive hiring strategy for success. This conversation serves as a valuable guide for anyone looking to elevate their sales game.
