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Alex Olley

Co-founder and CRO of Reachdesk, a company that helps businesses create personalized experiences through gifting and swag. He focuses on building a sales-focused mentality from the ground up.

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Apr 15, 2025 • 38min

The Caveman Strategy for Modern Sales

In this discussion, Alex Olley, Co-founder and CRO of Reachdesk, shares insights on creating a sales-driven SaaS company from the ground up. He delves into the 'caveman strategy' for modern sales, highlighting bold outbound tactics that yielded success. Alex emphasizes the importance of personalized outreach and why frontline teams should influence go-to-market strategies. He also reveals how a key RevOps hire accelerated growth and challenges conventional attribution methods, advocating for a results-focused, flexible approach instead.