Chicago Booth Review Podcast How to argue for change within an organization
Jan 3, 2025
James Janega, former journalist turned Managing Partner at Growth Innovation Strategy Group, shares insights on advocating for organizational change through storytelling. He emphasizes the importance of emotional and behavioral dynamics, using the 'do, feel, believe, act' framework. Janega discusses intrapreneurship, explaining how innovators can navigate resistance and foster innovation within established organizations. He highlights the significance of adaptable storytelling, urging listeners to tailor their narratives to engage various audiences and drive acceptance of new ideas.
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Motivators for Change
- Two key motivators for change within organizations are fear and greed.
- Frame your story around a burning platform (fear) or a growing opportunity (greed).
Framing Growth
- Don't solely rely on fear; explore potential gains.
- Compare your growth to competitors and adjacent markets to reveal untapped opportunities.
Driving Change
- To drive change, understand others' beliefs and feelings that lead to their actions.
- Present facts that challenge or complement existing beliefs to shift their feelings and actions.