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Chicago Booth Review Podcast
How to argue for change within an organization
Jan 3, 2025
James Janega, former journalist turned Managing Partner at Growth Innovation Strategy Group, shares insights on advocating for organizational change through storytelling. He emphasizes the importance of emotional and behavioral dynamics, using the 'do, feel, believe, act' framework. Janega discusses intrapreneurship, explaining how innovators can navigate resistance and foster innovation within established organizations. He highlights the significance of adaptable storytelling, urging listeners to tailor their narratives to engage various audiences and drive acceptance of new ideas.
24:28
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Quick takeaways
- Storytelling is essential for advocating organizational change as it connects emotionally with audiences and highlights risks and opportunities.
- Intrapreneurship enables individuals to drive change within organizations, requiring alignment with top management for successful implementation of new initiatives.
Deep dives
The Power of Storytelling for Change
Storytelling is a crucial tool for advocating change within organizations, especially when traditional arguments may fall short. Through compelling narratives, individuals can frame their cases around concepts of fear and greed, highlighting both the risks of inaction and the potential for growth. Effective storytelling helps bridge the gap between strategic goals and operational execution by clearly illustrating the benefits of change. By selecting the right stories, individuals can connect emotionally with their audience and motivate them toward adopting new initiatives.
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