James Janega, former journalist turned Managing Partner at Growth Innovation Strategy Group, shares insights on advocating for organizational change through storytelling. He emphasizes the importance of emotional and behavioral dynamics, using the 'do, feel, believe, act' framework. Janega discusses intrapreneurship, explaining how innovators can navigate resistance and foster innovation within established organizations. He highlights the significance of adaptable storytelling, urging listeners to tailor their narratives to engage various audiences and drive acceptance of new ideas.
