10min chapter

Chicago Booth Review Podcast cover image

How to argue for change within an organization

Chicago Booth Review Podcast

CHAPTER

Intrapreneurship: Driving Change from Within

This chapter examines intrapreneurship, highlighting how innovators within established organizations can effect change amidst market disruptions. It discusses the vital role of executive support, resource allocation, and storytelling in fostering innovation. Additionally, it explores the complexities of navigating organizational structures while balancing risk and reward in decision-making to enhance competitive advantages.

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