
How to argue for change within an organization
Chicago Booth Review Podcast
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Intrapreneurship: Driving Change from Within
This chapter examines intrapreneurship, highlighting how innovators within established organizations can effect change amidst market disruptions. It discusses the vital role of executive support, resource allocation, and storytelling in fostering innovation. Additionally, it explores the complexities of navigating organizational structures while balancing risk and reward in decision-making to enhance competitive advantages.
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