The Misguided Social Media Posts

Recent incidents involving inappropriate social media posts by major airlines highlight the potential for accidental mistakes in the digital age. An example included a Facebook post by Delta Airlines linking to a misogynistic article, which raised eyebrows regarding the airline’s brand strategy. This issue was compounded by an incident involving US Airways, where a user received a tweet that unintentionally linked to a pornographic image. These occurrences suggest that social media management is fraught with the risk of errors, often stemming from individuals misplacing their personal content within corporate communications.