Navigating Social Media Crises

This chapter explores the challenges faced by major airlines during social media account compromises, highlighted by the responses of Delta and US Airways to a hacking incident. It provides a glimpse into the daily life of social media managers, emphasizing the complexities and pressures of their roles, particularly when mistakes occur. The narrative centers around a notorious incident known as 'Vagina Plane,' examining whether it was a prank or a serious blunder, while also contemplating the implications for the professionals involved.