#17 Hook, Craft, Spirit (Part 1)

The hosts dive into a new model for creativity, focusing on 'hook,' 'craft,' and 'spirit' and their roles in engaging audiences. They share their experiences with board games and the dynamic interplay of friendship and game design. The discussion highlights the importance of a strong hook in creative projects and explores the energy and storytelling in games. Personal anecdotes illustrate how the spirit of a game can elevate its appeal, emphasizing authenticity and emotional resonance in crafting compelling narratives.