#17 Hook, Craft, Spirit (Part 1)
Fun Problems
The Art of the Hook in Game Design
This chapter reflects on the importance of a strong hook in creative projects, particularly in the context of podcasting and board games. It discusses essential concepts like the three P's: Premise, Platform, and Property, and how they influence audience engagement and market viability. The chapter also emphasizes identity marketing, showcasing examples of games that effectively resonate with specific audiences to enhance their appeal.
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