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Start With Why
- Start with "why" to inspire customers and build long-term loyalty.
- Don't just focus on "what" you do or "how" you do it.
Manipulation vs. Inspiration
- Manipulation tactics like price cuts or promotions yield short-term gains but not loyal customers.
- Inspiring customers by focusing on your "why" creates lasting relationships and repeat business.
Apple's Success Story
- Apple's success is attributed to effectively communicating their "why" and inspiring customer loyalty.
- This resonates with customers' personal values, fostering a deeper connection than mere product features.
