
10: Start With Why by Simon Sinek
Bookworm
00:00
Why People Don't Buy What You Do, They Buy by You Do It
i don't see a lot of my clients getting anywhere close to resonating with that centere of the bull's eye. They always start on the outside and try to work their way in. Loyal customers often don't even bother to research the competition or entertain other options. And you just got to be focused on that d you have to maintain integrity when it comes to that.
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