
10: Start With Why by Simon Sinek
Bookworm
00:00
I Think the Apple Pencil Is a Good Example of a Stylus
trust is not something that you can manufacture. It's up to the individual and how they respond to your reason for making a product. There are people who absolutely hate apple, but if you create those raving fans then there will be more trust. You have to come at it from the standpoint of, here's why we exist as a company,. Ad, well, build you something awesome that builds trust.
Transcript
Play full episode