Banking Transformed with Jim Marous
Lessons in Digital Dexterity from Travis Credit Union
Jan 23, 2024
Grant Karsas, VP of Digital Experience at Travis Credit Union, shares insights on how the credit union leverages modern technologies to deepen member relationships through personalized experiences. They discuss the challenges faced by community-based credit unions in a crowded market and the importance of third-party collaborations. The podcast also covers the implementation of technology in the banking industry, finding the right partners for technological advancement, and the significance of internal partnerships for great member experiences.
42:27
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Quick takeaways
- Travis Credit Union leverages modern technologies to deepen member relationships and personalize experiences, earning industry awards for excellence.
- Community-based credit unions can successfully compete by becoming customer-centric and delivering excellent digital experiences to stand out in a crowded market.
Deep dives
Leveraging modern technologies for personalized experiences
Grant Carces, VP of Digital Experience at Travis Credit Union, shares insights into Travis Credit Union's use of modern technologies to deepen member relationships and personalize experiences. By leveraging data-driven personalization, FinTech integrations, and member journey enhancements, Travis Credit Union has earned industry awards for excellence.
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