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Jingles Evolved with Early Radio
- Jingles thrived by adding music to advertising since the 1920s, evolving from plain spoken ads to catchy tunes.
- Music made advertisements more memorable and engaging, paving the way for jingles' golden era.
Jingles Shift to Sonic Logos
- Shorter modern ads led brands to ditch lengthy jingles for brief sonic logos and spoken slogans.
- This shift made jingles less viable but allowed sonic branding to adapt to digital platforms.
Barry Manilow's Jingle Legacy
- Barry Manilow composed the State Farm jingle over 50 years ago before he was famous.
- The original jingle was complex but commercials typically used just the catchy main chorus.