Twenty Thousand Hertz

Why insurance jingles never die

Mar 22, 2023
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INSIGHT

Jingles Evolved with Early Radio

  • Jingles thrived by adding music to advertising since the 1920s, evolving from plain spoken ads to catchy tunes.
  • Music made advertisements more memorable and engaging, paving the way for jingles' golden era.
INSIGHT

Jingles Shift to Sonic Logos

  • Shorter modern ads led brands to ditch lengthy jingles for brief sonic logos and spoken slogans.
  • This shift made jingles less viable but allowed sonic branding to adapt to digital platforms.
ANECDOTE

Barry Manilow's Jingle Legacy

  • Barry Manilow composed the State Farm jingle over 50 years ago before he was famous.
  • The original jingle was complex but commercials typically used just the catchy main chorus.
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