AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Jingles are still prevalent in the insurance industry because they create brand recognition and evoke positive emotions in an otherwise dull market.
- Insurance companies that have invested in long-standing jingles have built strong brand equity and can leverage them alongside spoken-word slogans or famous artist collaborations.
Deep dives
The Evolution of Jingles in Advertising
Jingles have been a staple in advertising since the early 1920s, when radio commercials first emerged. Brands quickly realized that incorporating music into ads made them more memorable. Over the years, jingles became more melodic and catchy, with examples like Wheaties' jingle in 1926 and Pepsi's jazzy tune in 1939. The popularity of jingles grew with the rise of television in the 1950s, and insurance companies joined the trend in the 1960s. However, in recent years, shorter ads and the use of popular songs have diminished the prominence of jingles in advertising.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode