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Insurance Jingles... Why?
Twenty Thousand Hertz
Using Pop Songs in Commercials Can Be a Bad Idea
According to a Nielsen study, popular songs can increase a viewer's attention, emotion, and memory of a commercial by 20%. Brands started choosing pop songs over branded jingles. Using pop songs in commercials can backfire because sometimes those positive feelings end up going to the artist rather than the brand. Another issue is that people bring their own associations to the music.
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