4min chapter

Twenty Thousand Hertz cover image

Insurance Jingles... Why?

Twenty Thousand Hertz

CHAPTER

Build Equity With Branded Music

Research shows that branded music is much more effective in drawing attention. State Farm and Nationwide have been using the same jingles for over half a century. If any up-and-coming insurance companies want to compete with these jingle juggernauts, they have to make something that's catchy and flexible enough to last for years.

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