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Why insurance jingles never die

Twenty Thousand Hertz

00:00

Build Equity With Branded Music

Research shows that branded music is much more effective in drawing attention. State Farm and Nationwide have been using the same jingles for over half a century. If any up-and-coming insurance companies want to compete with these jingle juggernauts, they have to make something that's catchy and flexible enough to last for years.

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