Talking about Platforms

Platforms as market orchestrators with Joost Rietveld

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Mar 16, 2022
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ANECDOTE

Video Game Self-Publishing

  • Joost Rietveld's interest in platforms stemmed from his work at a video game developer transitioning to self-publishing.
  • He observed that game success depended heavily on platform dynamics, sparking his research.
INSIGHT

Platform Orchestration

  • Platforms actively orchestrate their ecosystems, going beyond simply setting prices.
  • Certification, like Kiva's badges, influences complementor behavior and benefits the platform.
INSIGHT

Active Orchestration

  • Platforms must actively orchestrate, not just facilitate, marketplaces due to their increasing societal importance.
  • Banning bad actors, like on Twitter and YouTube, contributes to healthier ecosystems.
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