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5min chapter
Platforms as market orchestrators with Joost Rietveld
Talking about Platforms
How I Got Into Thinking About and Writing About Platforms
Yoast: I tend to think about platforms as products or services that are connecting to or more user groups distinct user groups who are connected via an indirect network effect. The platform helps to facilitate interactions and transactions between the two groups. And so then the platform primarily then has a function of creating a price structure that entices both sides to join the platform, but also would have to kind of regulate and facilitate how interactions take place. Yoast: One of the mechanisms that I've identified as very interesting is kind of the selective promotion of compliments or complement doors, which is also referred to as certification. It's written by Yoast together with Robert Siemens and Katja Megiolin, this
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