2min chapter

Talking about Platforms cover image

Platforms as market orchestrators with Joost Rietveld

Talking about Platforms

CHAPTER

Introduction

Jost Ritfeld is an assistant professor in the department of strategy and entrepreneurship at UCL, University's College London School of Management. His research interests are at the intersection of technology strategy and innovation management. And when it comes to research about platforms, you're just doing an exciting work in the fields of platform competition and complementary relationships. That's also what we are mainly talking about today and the multi-sided business models.

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