In 'The Luck Factor,' Richard Wiseman presents the results of his extensive research on why some people are consistently lucky while others are not. The book is based on interviews and experiments involving over 1,000 people who self-identify as lucky or unlucky. Wiseman identifies four key principles that distinguish lucky people: they are skilled at creating and noticing chance opportunities, make decisions based on intuition, have positive expectations about the future, and adopt a resilient attitude that transforms bad luck into good. The book provides practical tips and scientific evidence to support the idea that luck is not random but can be influenced by one's behavior and mindset.
In 'Cooked', Michael Pollan delves into the art and science of cooking, examining how the four classical elements—fire, water, air, and earth—transform raw ingredients into edible and nutritious food. The book is divided into sections that focus on different cooking techniques: grilling with fire, braising with water, baking bread with air, and fermenting with earth. Pollan apprentices himself to various culinary masters to learn these techniques and explores the social, ecological, and historical contexts of cooking. He argues that cooking is essential for human well-being and that the outsourcing of cooking to corporations has significant negative impacts on health, culture, and society. The book emphasizes the importance of reclaiming cooking as an act of self-reliance and enjoyment, highlighting its role in connecting us with nature, culture, and each other.
In this book, Sam Harris argues that there is more to understanding reality than science and secular culture generally allow. He explores the scientific underpinnings of spirituality, suggesting that how we pay attention to the present moment largely determines the quality of our lives. The book is part memoir and part exploration, discussing the illusion of the self, the benefits of meditation, and the importance of understanding consciousness through both scientific and philosophical lenses.
In 'Escape from Freedom', Erich Fromm examines the human relationship with freedom, distinguishing between 'freedom from' (negative freedom) and 'freedom to' (positive freedom). The book discusses how the rise of democracy and the destruction of feudal societies led to a new kind of freedom that many individuals found overwhelming. Fromm argues that this sense of freedom can lead to feelings of alienation, anxiety, and a desire to escape these feelings through mechanisms such as authoritarianism, destructiveness, and automatic conformity. He also analyzes the psychosocial conditions that facilitated the rise of Nazism and other totalitarian regimes. The book is divided into sections that explore the historical transition from medieval to modern society, the psychological factors at play in contemporary society, and the dissection of authoritarian societies with a vision of potential alternatives.
David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.
A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.
We talked about:
🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout
🤔 Mindset & Decisions – Priorities, big choices & challenges
🧠 Awareness & Focus – Attention, non-fixation & efficiency
🎨 Productivity & Structure – Creativity, discipline & idea management
📝 Writing & Self-Discovery – Process, organising & personal growth
🥷🏽 Missionary vs. Mercenary – Mindset & long-term fulfilment
📜 Full transcript:
https://theknowledge.io/michaelashcroft-4/
📹 Watch on Youtube:
https://youtu.be/wTfFtMnnAk0
🗣 Mentioned in the show:
Alexander Technique | https://en.wikipedia.org/wiki/Alexander_Technique
KPMG | https://kpmg.com/xx/en/home.html
Escape from Freedom | https://amzn.to/3PtObCp
Erich Fromm | https://en.wikipedia.org/wiki/Erich_Fromm
NaNoWriMo | https://nanowrimo.org/
Jonny Miller | https://www.theknowledge.io/jonnymiller/
Luca Dellanna | https://www.theknowledge.io/lucadellanna/
Ergodicity | https://amzn.to/47TWBd8
Christine Carrillo | https://www.theknowledge.io/carrillo/
The Carbon Trust | https://www.carbontrust.com/
Perceptual control theory | https://en.wikipedia.org/wiki/Perceptual_control_theory
Frederick Matthias Alexander | https://en.wikipedia.org/wiki/F._Matthias_Alexander
Richard Wiseman | https://en.wikipedia.org/wiki/Richard_Wiseman
The Luck Factor | https://amzn.to/3PpX1Qe
Six degrees of separation | https://en.wikipedia.org/wiki/Six_degrees_of_separation
Dzogchen | https://en.wikipedia.org/wiki/Dzogchen
Hooked | https://amzn.to/3PtSU5w
Nir Eyal | https://en.wikipedia.org/wiki/Nir_Eyal
Sam Harris | https://en.wikipedia.org/wiki/Sam_Harris
Psycho-physical Unity | https://mouritz.org/companion/article/psycho-physical-unity
Hunter S. Thompson | https://en.wikipedia.org/wiki/Hunter_S._Thompson
David Kadavy | https://www.theknowledge.io/kadavy/
Duolingo | https://www.duolingo.com/
Notion | https://www.notion.so/
James Altucher | https://en.wikipedia.org/wiki/James_Altucher
Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman
Paul Millerd | https://www.theknowledge.io/paulmillerd/
Pathless Path | https://amzn.to/3i4LF7J
Khe Hy | https://www.theknowledge.io/khehy-1/
Rules Aren't Real | https://www.theknowledge.io/issue68/
Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/
Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss
👤 Connect with Michael:
X/Twitter: @m_ashcroft | https://x.com/m_ashcroft
Course: Alexander Technique | https://expandingawareness.org/courses/
Website: Expanding Awareness | https://expandingawareness.org/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
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The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
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