The Knowledge with David Elikwu

On The Knowledge Podcast, you’ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds.The Knowledge is a weekly newsletter for people who want to get more out of life. In every issue, David shares stories, ideas and frameworks from psychology, philosophy, productivity and business. With insights that are both practical and thought-provoking, The Knowledge will help you think more deeply and get more done.Follow David's newsletter at: theknowledge.io / Keep the conversation going on Twitter at @Delikwu using the hashtag #TheKnowledge

Latest episodes

Apr 17, 2025 • 37min

145: From Survival Mode to CEO Mode - Breaking the Cycle (ft. Christine Carrillo)

David speaks with Christine Carrillo, an executive coach for early-stage CEOs and founder of The 20-Hour CEO. Christine has built three companies generating over $200M in revenue and now helps founders build lean, profitable businesses without burnout.They talked about:🏚 Growing up in poverty and becoming head of household at 14🛠 Navigating trauma, burnout, and building resilience💡 Why freedom, not money, was her ultimate definition of success🚀 Starting and scaling VC-backed and bootstrapped companies🧘🏽‍♀️ Rewriting productivity rules with the 20-Hour CEO🧠 The mindset shift from survival mode to CEO mode📜 Full transcript:https://theknowledge.io/christinecarrillo-2/🗣 Mentioned in the show:The 20-Hour CEO | https://www.20hourceo.comButler Health | https://www.butlerhealth.coTechstars | https://www.techstars.comKaiser Permanente | https://healthy.kaiserpermanente.orgMcKinsey & Company | https://www.mckinsey.comDeloitte | https://www2.deloitte.com👤 Connect with Christine:Website: https://www.christinecarrillo.com/Twitter: https://x.com/ChristineCarrilLinkedIn: https://www.linkedin.com/in/christinecarrillo👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledge📖 Free Book: https://pro.theknowledge.io/framesMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favourite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Apr 10, 2025 • 51min

141: How understanding humans gives you the edge over AI in marketing (ft. Neville Medhora)

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment.They talked about:📝 How copywriting has changed over time🎯 How to set goals and decide what to focus on👀 Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!)🧠 The AIDA formula: a 4-step approach to better your copywriting right away🤖 The impact of AI on copywriting jobs📜 Full transcript:https://theknowledge.io/nevillemedhora-2📹 Watch on Youtube:https://youtu.be/hbaYSuIo9LA🗣 Mentioned in the show:Nathan Barry | https://nathanbarry.com/Sam Parr https://x.com/thesamparrNoah Kagan https://noahkagan.com/Casey Neistat https://en.wikipedia.org/wiki/Casey_NeistatMark Andreessen https://theknowledge.io/issue64/Elon Musk https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)Shaquille O'Neal https://en.wikipedia.org/wiki/Shaquille_O'NealAppSumo https://appsumo.com/The Hustle https://thehustle.co/WeWork https://www.wework.com/Google https://google.com/Yahoo https://yahoo.com/ChatGPT chat.comFacebook facebook.comAmazon AWS https://aws.amazon.com/Apple https://www.apple.com/Tesla https://www.tesla.com/Bitcoin https://theknowledge.io/what-is-cryptocurrency/Reddit https://www.reddit.com/WordPress https://wordpress.com/CopywritingCourse.comSwipeFile.comNevblog.comTwitter https://x.com/Spotify https://ads.spotify.com/Zoom https://www.zoom.com/Pinterest https://au.pinterest.com/AIDA Formula https://copywritingcourse.com/blogs/42-aida-formula/Boron Letters https://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm👤 Connect with Neville:Twitter / X: https://x.com/nevmedMarketing SwipeFile: SwipeFile.comCourse: CopywritingCourse.comInstagram: https://www.instagram.com/neville_medhoraYouTube: https://www.youtube.com/kopywriting👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledge📖 Free Book: https://pro.theknowledge.io/framesMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favourite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Mar 13, 2025 • 1h 11min

140: From a High-School Side Hustle to 7-Figure Exit (ft. Brandon Pindulic)

Mar 6, 2025 • 41min

139: Why cities are now competing for nomads (ft. Sondre Rasch)

David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies.A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing.Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere.They talked about:🏙️ Why cities are now competing for nomads🌐 The Rise of Internet Countries🌱 How Reddit Keeps Subcultures Alive🚀 How work is becoming borderless, not just remote🛡️ Building safety nets for nomads (SafetyWing)This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:Part 1: https://theknowledge.io/sondrerasch-1/Part 2: https://theknowledge.io/sondrerasch-2/📜 Full transcript:https://theknowledge.io/sondrerasch-3/📹 Watch on Youtube:https://youtu.be/t-8ZQWx3mLM🗣 Mentioned in the show:👤 Connect with Sondre:Twitter: @SRasch | https://x.com/SRaschWebsite: Safety Wing | https://safetywing.com/👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledge📖 Free Book: https://pro.theknowledge.io/framesMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favourite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Feb 27, 2025 • 42min

138: Copywriting Expert shares Business Lessons from 20 Years Online (feat. Neville Medhora)

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.We talked about:🚀 How tackling challenges helps you grow in life and business🧠 Why having unstructured time is key for big, creative ideas🔄 Whether a truly stable career path even exists💰 The power of taking risks and trying new things🔍 How being transparent in marketing builds trust that lasts📜 Full transcript:https://theknowledge.io/nevillemedhora-1/📹 Watch on Youtube:https://youtu.be/1yP0JgFLSWU🗣 Mentioned in the show:Noah Kagan https://noahkagan.com/Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_ZuckerbergGary Halbert https://thegaryhalbertletter.com/home/Ramit Sethi https://en.wikipedia.org/wiki/Ramit_SethiSam Parr https://x.com/thesamparrHouse of Rave https://thehouseofrave.comAppSumo appsumo.comFacebook https://www.facebook.com/The Hustle https://thehustle.co/Google google.comDucati https://www.ducati.com/KPMG kpmg.comBain https://www.bain.com/McKinsey https://www.mckinsey.com/Mayer Brown https://www.mayerbrown.com/MTV https://www.mtv.co.uk/ChatGPT https://openai.com/index/chatgpt/Twitter / X x.comTikTok tiktok.com👤 Connect with Neville:Twitter / X: https://x.com/nevmedMarketing SwipeFile: SwipeFile.comCourse: CopywritingCourse.comInstagram: https://www.instagram.com/neville_medhora/YouTube: https://www.youtube.com/kopywriting👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledge📖 Free Book: https://pro.theknowledge.io/framesMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favourite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Feb 20, 2025 • 1h 55min

137: How You Can Feel More Alive in Your Work (feat. Michael Ashcroft)

Michael Ashcroft, a writer and Alexander Technique teacher, shares insights on maximizing creativity and productivity through expanded awareness. He transitions from corporate consulting to self-employment, discussing the challenges and emotional journey of seeking fulfillment beyond financial gain. The conversation highlights the importance of mindfulness and decision-making, balancing spontaneity with structure. Ashcroft also explores how awareness enhances life choices and deepens emotional experiences, ultimately enriching personal growth and creativity.

Feb 13, 2025 • 33min

136: Focus, Family, and Freedom with Jonathan Goodman

David speaks with entrepreneur and writer Jonathan Goodman. Jon built the Personal Trainer Development Center ($35M+ rev), hosts the Obvious Choice podcast, and is the author of several books, including Viralnomics, and his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way.They talked about:💡 Standing out in a crowded industry🔄 Developing leapfrog skills⏳ Playing the long game in business and life🎯 The power of focus and prioritisation👨‍👩‍👦 How family amplifies success💪 Building freedom through constraints📜 Full transcript:theknowledge.io/jonathangoodman-2/📹 Watch on Youtube:https://youtu.be/JL-ag5IcOOU🗣 Mentioned in the show:The Obvious Choice (Book) | https://amzn.to/3X3eQsTSeneca | https://en.wikipedia.org/wiki/Seneca_the_YoungerErgodicity (Concept) | https://theknowledge.io/lucadellanna/Luca Dellanna | https://twitter.com/@DellAnnaLucaParkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_lawChatGPT | https://openai.com/chatgptPerplexity AI | https://www.perplexity.ai/First Principles Thinking | https://fs.blog/first-principles/Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk👤 Connect with Jonathan:Instagram: https://www.instagram.com/itscoachgoodman/?hl=enWebsite: The PTDC | https://www.theptdc.com/Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribeLatest Book: The Obvious Choice | https://amzn.to/42eJ7IG👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledge📖 Free Book: https://pro.theknowledge.io/framesMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favorite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

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