The Knowledge with David Elikwu 144: From Football Dreams to AI Innovator (ft Alex Fefegha)
David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences.
They talked about:
💻 How Alex got into tech after growing up in South London
⚽ Getting kicked out of a football academy put him on a new path
🎵 Losing thousands trying to break into the music industry
🧠 Teaching himself to code and making it his edge
🤖 AI and why he says “computers are stupid”
🚀 How he built COMUZI - a creative studio working on cutting-edge AI projects
📜 Full transcript:
https://theknowledge.io/alexfefegha-2/
📹 Watch on Youtube:
https://youtu.be/o6GVqRAp-qE
🗣 Mentioned in the show:
COMUZI | https://www.comuzi.xyz/
Richie Brave | https://theknowledge.io/richiebrave-1/
Tooting & Mitcham | https://www.tmunited.org/
Pecan | https://www.pecan.ai/
Audacity | https://www.audacityteam.org/
Bonnet Football Club | https://www.bonnetbayfc.com/
Wired PR | https://wired-pr.co.uk/
Music X-Ray | https://www.musicxray.com/
Mike McCready | https://twitter.com/mikemccreadypj
A&R's | https://www.careersinmusic.com/what-is-a-r/
SoundCloud | https://soundcloud.com/
Feminist Internet | https://www.feministinternet.com/
Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639
New Inc Museum | https://www.newmuseum.org/
Ross Goodwin | https://rossgoodwin.com/
Es Devlin | https://esdevlin.com/
Rakim the hip hop | https://en.wikipedia.org/wiki/Rakim
The Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040
MKBHD | https://mkbhd.com/
ChatGPT | https://openai.com/blog/chatgpt/
👤 Connect with Alex:
Website: https://lexfefegha.com/
Twitter: https://x.com/lexfefegha
LinkedIn: https://www.linkedin.com/in/lexfefegha/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
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