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The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with eToro CEO and co-founder Yoni Assia
Nov 25, 2022
Delve into eToro's journey from trading app to social investment platform with CEO Yoni Assia. Learn about user experience, social component impact, platform features, crypto, investment tips, and marketing campaigns. Explore copy trading, educational tools, sports sponsorships, marketing impact analysis, customer acquisition costs, and expansion into financial services.
42:35
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Quick takeaways
- eToro's success is attributed to its user experience focus and the social element driving growth and retention.
- The platform's diverse user base benefits from popular investor copy trading and emphasis on portfolio diversification.
Deep dives
Evolution of eToro into a Social Investment Platform
eToro, founded in 2007, has transformed into the world's largest social investment platform with 30 million users. Users can follow global markets, trade stocks and crypto assets, and benefit from a transparent social network feature where they can see and copy other investors' portfolios. The platform allows users to learn, collaborate, and automatically copy successful investors, known as popular investors.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode