2min chapter

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover image

with eToro CEO and co-founder Yoni Assia

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

CHAPTER

Analyzing Marketing Impact and Partnership Quantification

Exploring the strategies and tools for quantifying the ROI of marketing campaigns through analyzing cost per acquisition and customer lifetime value. The chapter delves into various analytical methods, including cohort analysis and regional ROI evaluation.

00:00

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