6min chapter

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover image

with eToro CEO and co-founder Yoni Assia

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

CHAPTER

Empowering Investors with Education and Support

The chapter explores eToro's approach to catering to a wide range of investors, from novices to experts, by offering educational tools and gradually introducing advanced options like options trading. It also delves into the effectiveness of sports sponsorships in increasing brand awareness and customer retention, supported by an analytical marketing approach.

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