Analysis of Customer Acquisition Costs and Marketing Strategies

With 30 million registered users, 2.7 million of those being "funded brokerage accounts, and a daily trading volume north of 5 billion US, eToro is a titan among fintech startups. In the OMR Podcast International, co-founder and CEO Yoni Assia discusses the importance of user experience for eToro, the impact of the social component on growth, engagement and retention, platform features, crypto, investment tips for beginners and a rather unsucessful dinner with Warren Buffett. He also spoke at length about past, prominent ad and marketing campaigns, including sports sponsorship deals, ads featuring Alec Baldwin and a spot during last year's Super Bowl.