The Daily The Sunday Read: ‘How Cheerleading Became So Acrobatic, Dangerous and Popular’
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Nov 17, 2024 
David Gauvey Herbert, a New York Times Magazine contributor, dives into the complex world of competitive cheerleading. He discusses the staggering number of participants and the overwhelming control of Varsity Spirit over the industry. Herbert highlights the physical and emotional toll on young athletes, alongside the rising costs for families. With personal stories of resilience and safety concerns, he advocates for urgent regulatory changes. The conversation reveals a hidden world rife with challenges, from hazardous practices to the need for better support for cheerleaders.
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Jennings' Cheer Journey
- Nikki Jennings, a cheerleader since age four, suffered multiple concussions and injuries throughout her career.
- Despite abuse from coaches, she persevered, even earning a scholarship, but ultimately retired due to chronic injuries and depression.
Varsity's Dominance
- Over a million children participate in cheerleading annually, exceeding softball and lacrosse participation.
- Varsity Spirit dominates the cheerleading industry, controlling camps, competitions, and merchandise.
Webb's Control and Cheer's Sport Status
- Jeff Webb, Varsity's founder, revolutionized cheerleading but prioritized control, allegedly lobbying against its recognition as a sport.
- This move aimed to avoid NCAA regulations, potentially impacting athlete safety and scholarships.