David Gauvey Herbert, a New York Times Magazine contributor, dives into the complex world of competitive cheerleading. He discusses the staggering number of participants and the overwhelming control of Varsity Spirit over the industry. Herbert highlights the physical and emotional toll on young athletes, alongside the rising costs for families. With personal stories of resilience and safety concerns, he advocates for urgent regulatory changes. The conversation reveals a hidden world rife with challenges, from hazardous practices to the need for better support for cheerleaders.