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The Storytelling Lab
Storytelling For Change with Sabine Harnau
Oct 24, 2019
Sabine Harnau, founder of From Scratch Communications, discusses the 5 act story structure, importance of vulnerability in business communications, and overcoming self-doubt. Topics include silent disco parallels to storytelling, crafting impactful company stories with 'What If,' and embracing authentic storytelling for business growth.
55:31
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Quick takeaways
- Implementing the 5 act story structure in business communications can enhance storytelling impact.
- Vulnerability in business communications can lead to more meaningful connections with the audience.
Deep dives
LinkedIn as a Powerful Hiring Tool
LinkedIn is highlighted as a key platform for hiring professionals, offering access to unique and passive job seekers. Over 70% of LinkedIn users do not visit other leading job sites, making it a vital resource for hiring professionals. The platform allows businesses to target and attract top talent effectively.
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