Storytelling For Change with Sabine Harnau
The Storytelling Lab
00:00
Crafting Impactful Company Stories with 'What If'
The chapter explores the concept of 'what if' in storytelling, using the movie ET as an example. It highlights how 'what if' scenarios can trigger emotional responses and lead to the crafting of compelling narratives. The discussion emphasizes the importance of authenticity, vulnerability, and engaging the audience by showcasing the journey towards emotional fulfillment within a brand's narrative.
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