Storytelling For Change with Sabine Harnau
The Storytelling Lab
00:00
Unleashing the Power of Storytelling for Business Growth
The chapter explores the impact of storytelling in branding and business, emphasizing crafting unique narratives for various aspects of an organization. It discusses the significance of understanding competition, targeting specific audiences, and embracing individual voices to create engaging experiences. The conversation concludes with a preview of upcoming research on employing email for storytelling and driving change.
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