S2 Episode 1: Three Ways to Create Compelling B2B Content

If there’s one thing B2B content teams get a lot of that’s requests:

“We need a one-sheeter on our new product feature!”

“Our widget is live … let’s draft a press release!”

“Can you help me write a blog about [my obscure hobby that I think is interesting but that our audience couldn’t care less about]?”

Ah, the familiar scent of fielding content requests—while trying to make an impact on the metrics that matter (velocity, win rate, average deal size, etc.). 

The content conundrum is real: 

• How do we differentiate our messaging?
• How do we change up content format for a better buyer experience?
• How do we use content throughout the buyer’s journey to enable the revenue team and create engaged buyers?

On the latest episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community, and Adam McQueen Content Marketing Manager at Klue, chatted with three content pros: 

Eddie Shleyner, Founder of VeryGoodCopy, Erin Balsa, Chief Picky Editor at Erin Balsa Content Marketing, and Camille Trent, Head Content Droid at Dooly. 

Each shared their top tips for creating compelling B2B content in 2022.