S2 Episode 1: Three Ways to Create Compelling B2B Content
The Marchitect
The Importance of Big Content
Lington: I've been doing big content for years now, but never calling it that. You want to make sure that you know whether or not something's worth your time. If something's gong o be a big lift and it's going to be like a big dud, you don't want to do it. So yet, when i tackle aut big content, the stuff that i've done with my team and the last year, reports, documentary, lots of big, fun stuff. Lington: Having these juicy and relevant data points with context is like catnit for them.
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