S2 Episode 1: Three Ways to Create Compelling B2B Content
The Marchitect
Action Over Words
i often have trouble formalizing concepts to write about. Once i have the idea, i can make the words work. I think ideation becomes much easier when you have a foremat and fewer options. Instead of thinking in your format, train yourself to think in elements which usually make up the formaYou are working in. Select good copy or an anecdote that is framed as a lesson. When you frame a lesson in the narrative, it just becomes more interesting,. More engaging and easier to remember.
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