4min chapter

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S2 Episode 1: Three Ways to Create Compelling B2B Content

The Marchitect

CHAPTER

What Are the Gaps in the Content That Exist?

O am, treal its identifying what are the gaps, like in the content that exists. Andh we solve for am, and sort of like a tack all the m the topics around that am in a way that will stick. Once you sort of fill in these gaps, how can you create broader content that might drive visibility and awareness? For me, iti's usually like inside out approach so i don't waste money if i don't have to.

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