Bloomberg Businessweek Broadcasting Live from the US Open
Aug 29, 2024
Kirsten Corio, the Chief Commercial Officer of USTA, reveals the buzz around record-breaking ticket sales for the US Open this year. Shiz Suzuki from American Express talks about exclusive experiences available for card members at the event. Chris Studley discusses the diverse food and beverage options, including the famed Honey Deuce cocktail. John Mousseau shares insights on financial strategies in the context of major sporting events, highlighting economic recovery and consumer behavior trends.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Intro
00:00 • 2min
Record-Breaking Attendance at the US Open
01:31 • 3min
Attracting Younger Audiences to the US Open
04:57 • 2min
Thrills of the US Open
06:42 • 5min
Sponsorship Dynamics and Fan Engagement at the US Open
12:03 • 6min
Enhancing Membership Experience at the US Open
18:29 • 2min
Navigating Premium Card Growth at Major Events
20:17 • 6min
Taste of the US Open
26:39 • 5min
The Rise of the Honey Deuce Cocktail
31:30 • 4min
Exclusive Culinary Delights at the US Open
35:09 • 2min
Building an AI Culture and Market Insights
36:48 • 2min
Post-COVID Economic Recovery Challenges
38:58 • 7min
Strategic Bond Investments and Financial Insights
45:41 • 2min