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Bloomberg Businessweek
Broadcasting Live from the US Open
Aug 29, 2024
Kirsten Corio, the Chief Commercial Officer of USTA, reveals the buzz around record-breaking ticket sales for the US Open this year. Shiz Suzuki from American Express talks about exclusive experiences available for card members at the event. Chris Studley discusses the diverse food and beverage options, including the famed Honey Deuce cocktail. John Mousseau shares insights on financial strategies in the context of major sporting events, highlighting economic recovery and consumer behavior trends.
43:41
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Quick takeaways
- The 2024 US Open achieved record attendance with over 74,000 fans on opening day, driven by increased ticket demand and player popularity.
- USTA's efforts to engage younger audiences during Fan Week are proving successful, resulting in higher conversions to main draw ticket sales.
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