This chapter explores how generative AI is becoming the new foundation of the internet, enhancing products and services, with a focus on its impact on business performance. It also shares personal experiences from the lively environment of the US Open, illustrating the excitement surrounding AI advancements.
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USTA Chief Commercial Officer Kirsten Corio discusses US Open ticket sales and attendance. Shiz Suzuki, VP of Global Brand Sponsorships & Experiential Marketing at American Express, shares experiences available to card members at the US Open. Chris Studley, Managing Director of Event Services at the USTA, talks about the food and beverage offerings at the US Open. And we Drive to the Close with John Mousseau, Chief Executive Officer & Director of Fixed Income at Cumberland Advisors.
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