Broadcasting Live from the US Open
Bloomberg Businessweek
Sponsorship Dynamics and Fan Engagement at the US Open
This chapter delves into the evolving sponsorship landscape within major sports events, particularly focusing on the US Open and its partnerships with esteemed brands like American Express and ESPN. The discussion reveals how value perception shapes brand pricing opportunities, while also highlighting innovative fan experiences and the role of generative AI in enhancing business operations. Emphasizing the excitement of live sports, the chapter showcases the commitment to engaging audiences through evolving digital interactions and improved event experiences.
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