This chapter delves into the evolving sponsorship landscape within major sports events, particularly focusing on the US Open and its partnerships with esteemed brands like American Express and ESPN. The discussion reveals how value perception shapes brand pricing opportunities, while also highlighting innovative fan experiences and the role of generative AI in enhancing business operations. Emphasizing the excitement of live sports, the chapter showcases the commitment to engaging audiences through evolving digital interactions and improved event experiences.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.
USTA Chief Commercial Officer Kirsten Corio discusses US Open ticket sales and attendance. Shiz Suzuki, VP of Global Brand Sponsorships & Experiential Marketing at American Express, shares experiences available to card members at the US Open. Chris Studley, Managing Director of Event Services at the USTA, talks about the food and beverage offerings at the US Open. And we Drive to the Close with John Mousseau, Chief Executive Officer & Director of Fixed Income at Cumberland Advisors.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
See omnystudio.com/listener for privacy information.