This chapter explores the surge in premium credit card sign-ups influenced by significant events like the US Open, especially among Gen Z and millennials. It delves into strategies for building brand loyalty and understanding consumer behavior in the context of travel and entertainment. The discussion emphasizes the importance of creating meaningful experiences that connect customers to the brand amid a competitive landscape.
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USTA Chief Commercial Officer Kirsten Corio discusses US Open ticket sales and attendance. Shiz Suzuki, VP of Global Brand Sponsorships & Experiential Marketing at American Express, shares experiences available to card members at the US Open. Chris Studley, Managing Director of Event Services at the USTA, talks about the food and beverage offerings at the US Open. And we Drive to the Close with John Mousseau, Chief Executive Officer & Director of Fixed Income at Cumberland Advisors.
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