The Town with Matthew Belloni Chalamet, Cruise, and the New Celebrity Press Tour Playbook
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Jun 6, 2025 Join veteran publicist Lewis Kay, co-CEO of Kovert Creative, who represents stars like Jimmy Kimmel and Amy Poehler. He dives into the evolved landscape of celebrity PR, highlighting how social media has transformed press tours. Lewis discusses the blend of traditional and digital media strategies that celebrities must navigate today. He also touches on the authenticity needed in modern PR and its impact on public perception, while providing insights into the upcoming film 'Ballerina' and its marketing dynamics.
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Social Media Surpasses Traditional PR
- The star's social media profile is now the most powerful PR tool, often surpassing traditional media outlets.
- Despite this, traditional press methods still matter, especially for industry decision-makers who prefer conventional media.
Customize Press Tour Strategies
- Tailor press tour bookings based on the celebrity's comfort and project type rather than following a one-size-fits-all manual.
- Mix and match traditional and new media platforms to suit each client.
Choose Podcasts Wisely
- Avoid unfamiliar niche platforms like the "manosphere" unless you understand their audience deeply.
- Choose popular, general entertainment podcasts like Smartless, Conan, or Amy Poehler's for safer, effective publicity.