Chalamet, Cruise, and the New Celebrity Press Tour Playbook
The Town with Matthew Belloni
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Celebrity Promotion in the Digital Age
This chapter explores the changing dynamics of celebrity promotion during key events, comparing it to a modern carnival effect on the public. It examines social media strategies, the hesitance of celebrities to follow publicist advice, and the balance between traditional representation and modern engagement. Additionally, it discusses the financial structures within the PR industry, highlighting the disparities in compensation for publicists and the challenges they face in an era of fleeting fame.
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