Exploring the Influence of Celebrity Press Tours and Public Perception

Matt is joined by veteran publicist and co-CEO of Kovert Creative, Lewis Kay, to discuss how much the game has changed in the world of celebrity PR, including how the modern media landscape has impacted the celebrity press tour, what works and what doesn’t, and why that is so hard to predict nowadays (02:50). Matt finishes the show with an opening weekend box office prediction for the movie 'Ballerina’ (29:40).

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Host: Matt Belloni
Guest: Lewis Kay

Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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