Lewis Kay

Veteran publicist and co-CEO of Kovert Creative. He reps everyone from Jimmy Kimmel to Amy Poehler to Sean Evans at Hot Ones.

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Jun 6, 2025 • 37min

Chalamet, Cruise, and the New Celebrity Press Tour Playbook

Join veteran publicist Lewis Kay, co-CEO of Kovert Creative, who represents stars like Jimmy Kimmel and Amy Poehler. He dives into the evolved landscape of celebrity PR, highlighting how social media has transformed press tours. Lewis discusses the blend of traditional and digital media strategies that celebrities must navigate today. He also touches on the authenticity needed in modern PR and its impact on public perception, while providing insights into the upcoming film 'Ballerina' and its marketing dynamics.

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