Secret Leaders How I disrupted a $671 billion industry from my bedroom
16 snips
Dec 17, 2024 Marc Brian Terlet, CEO and co-founder of Horace, is a game-changer in the men's skincare industry. He disrupted multi-billion dollar giants by offering straightforward, high-quality products from his bedroom. Marc discusses redefining masculinity in grooming, emphasizing authenticity and relatable branding. He shares insights on navigating market dynamics and consumer behavior, as well as the importance of direct-to-consumer sales. His journey is a masterclass in spotting overlooked opportunities and challenging established norms in a traditional sector.
AI Snips
Chapters
Transcript
Episode notes
Outsider Advantage
- Marc and Kim, Horace's founders, were outsiders to the cosmetics industry.
- Their backgrounds in journalism, marketing, and fashion gave them a fresh perspective.
Overlooked Shift
- Established beauty brands overlooked the shift in men's shopping habits.
- Horace capitalized on this by building direct relationships through social media and content.
Big or Dead
- The men's grooming market is narrow; brands must be big or they fail.
- Niche players struggle due to the limited market size.