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Secret Leaders with Dan Murray-Serter & Chris Donnelly
How I disrupted a $671 billion industry from my bedroom
Dec 17, 2024
Marc Brian Terlet, CEO and co-founder of Horace, is a game-changer in the men's skincare industry. He disrupted multi-billion dollar giants by offering straightforward, high-quality products from his bedroom. Marc discusses redefining masculinity in grooming, emphasizing authenticity and relatable branding. He shares insights on navigating market dynamics and consumer behavior, as well as the importance of direct-to-consumer sales. His journey is a masterclass in spotting overlooked opportunities and challenging established norms in a traditional sector.
01:07:05
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Quick takeaways
- The guest disrupted the skincare industry by identifying that the giants' strengths had become weaknesses, enabling innovation from a fresh perspective.
- Horace's founders successfully utilized digital marketing to engage male consumers with relatable content, challenging traditional purchasing behaviors in grooming products.
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Revolutionizing International Business with Wise
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