Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How I disrupted a $671 billion industry from my bedroom

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Revolutionizing Men's Grooming Through Authenticity

This chapter explores the changing landscape of men's grooming and the need for straightforward branding that resonates with men. It also discusses the initial success of a skincare line that builds consumer trust while challenging traditional masculine stereotypes.

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